Carlcare Development Nigeria Limited, formerly known as TECNO Telecom Limited, is a subsidiary of Transsion Holdings and was established in July 2006. Carlcare Development Nigeria Limited is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. After several years of development, Carlcare Development Nigeria Limited has now become an important part of the mobile phone industry and one of the major mobile phone manufacturers in the world at large. Presently, Carlcare Development Nigeria Limited has full ownership of three popular mobile phone brands TECNO, itel and Infinix, and an after-sales service brand Carlcare.
Carlcare Development Nigeria Limited is actively recruiting for the position below.
Role Title: Marketing Manager
Location: Lagos.
Role Responsibilities:
- Measuring and reporting performance of all marketing campaigns and activities, and assess against goals (ROI and KPIs)
- Brand budget and cost implications for all activities.
- Leveraging consumer insights and category data to identify and assess market opportunities and understand consumer demand.
- Maintenance of ongoing integrated brand image and message throughout all design and production of marketing and promotional assets.
- Management of market research and competitive intelligence of competitor activities and determine how information impacts strategy development.
- Best principles standards and practices in line with global marketing standards are to be ensured
- Making sure that ROI for all marketing activities, measure and analyze marketing spend versus results, ensure adequate monitoring of all campaigns using tools that ensures transparency and accountability.
- Understand Costing for various marketing channels and collaterals.
- Manage brands' 360-degree marketing campaigns.
- Researching, creating, and editing compelling content across multiple platforms that effectively communicates Carlcare Development Nigeria Limited brand value proposition, drives leads, generates press interest, and drives conversion of prospects to customers.
- Identifying plan and execute periodic (weekly, monthly, quarterly and yearly) marketing goals and objectives to enhance the growth of market share, by creatively and analytically developing campaigns, setting measurable goals, and developing the means to gather performance data.
- Manage relationships with vendors, agencies and industry players - ensuring accurate and timely execution of marketing collateral creation, Auditing actual vendor output authenticity of Activity, costing, documentation etc.
- Deploying successful marketing campaigns and own their implementation from ideation to execution
- Track and report marketing activities and budget status vis-a-vis spend to Country Manager.
Required Qualifications:
- Bachelor's Degree in Marketing, Business Administration or any other suitable course
- Five years of verifiable work experience within marketing and branding, with special preference for previous experience in a cross channel, B2B and B2C Marketing role specifically for Internet-related Products/Services.
- Proven experience working with a renowned Mobile Application Product would be an added advantage.
- Previous experience campaign management, marketing strategy and planning.
- Solid ability to plan and execute GTM strategies
- Recognized member of a known marketing institutes either locally or internationally.
Application Deadline:
September 18th 2020
Application Guidelines:
To apply, click on the link below.
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