Arnergy is a distributed utility that offers fully customized solar solutions across emerging markets. Their vision is to provide sustainable solutions to energy reliability issues across emerging markets. Arnergy designs, manufacture and commoditizes technology-enabled solar micro-grid and rooftop solutions providing affordable and energy reliability for SMEs and communities.
Role Title: Marketing and Customer Experience Manager
Location: Victoria Island, Lagos State.
Role Responsibilities:
- Get data and insights to resolve knowledge gaps, connect information and uncover fresh insights into customer needs, wants, desires to create actionable opportunities.
- Partner with retail sales channels to understand shopper missions and how to win in- retail.
- Analysing the category to understand what drives brand choice and category consumption, identifying the root causes of market performance and barriers and triggers to growth and understanding financial performance to provide recommendations.
- Monitor key trend forecasts on how customers’, and shoppers’ worlds are evolving, and competitive activity to identify category value drivers
- Develop Competitive Category Strategy through conducting strategic reviews and audits to understand the rules of the category, the key value drivers, segmentation and what it takes to win.
- Define activity plans required to build equity and fulfill the brand vision and monitor performance to strengthen the mix.
- Develop brand awareness and ensure Top of mind of value proposition amongst different segments
- Serve as the voice of the customer to ensure that Arnergy’s corporate strategies address customer’s problems, needs and realities.
- Ensuring that Arnergy’s products and services deliver great value to customers and meet their needs.
- Recognizing, identifying and building relationships with brand advocates and maximizing word of mouth marketing opportunities.
- Exploring and designing a hybrid of personal and systematic tools to amplify customer delight and feel good factor towards accelerating massive adoption.
- Leading, launching and ensuring a company wide customer advocacy culture.
- Serving as a thought leader and representing the company at events and conferences.
- Optimizing in- bound requests and customer touch points with clear reporting on metrics
- Analyzing consumption, yield and generation data to ensure that the service level promises are delivered to customers.
- Ensuring that service response and resolution times are compliant with the service level Agreements
Required Qualifications:
- Excellent understanding of the utility industry, consumer-oriented Solid understanding of the renewable energy marketplace. Understands market dynamics as well as the legal and regulatory landscape.
- Broad understanding of sales operations, closing sales with HNIs and ability to meet sales targets.
- Bachelor’s Degree in Marketing or Communications or equivalent.
- A Master's degree is a plus.
- Minimum 6 and above years of work experience.
- Proven experience in developing and implementing effective and integrated Brand Marketing Plans
- The tenacity and drive to seek new business and meet or exceed targets
- Good IT skills, including the use of spreadsheets
- An excellent written and verbal communication skills - needed for communicating with a wide range of people, both internally and externally
Application Deadline:
Ongoing
To apply, click on the link below.
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