Marketing Manager Job opening at Lumos

 

Lumos is a leading renewable energy company that offers clean and affordable solar power to a market of 1.3 billion potential customers who live off the electricity grid. Lumos enables people to replace hazardous and expensive kerosene generators and lanterns with modern solar electricity that can power lights, cellphones, fans, computers, TVs, and other small electronic devices

Lumos is actively recruiting for the position below.

 

Role Title:  Marketing Manager

Location: Lagos State.

 

Role Responsibility:

 

• Development of business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Development of strategies and tactics to stimulate demand for the brand
• Responsible for the mmanagement of third party suppliers including Agency liaison management, stakeholder engagement
• Experiment with a variety of organic and paid acquisition channels i.e. online (creation, content curation, pay per click. Lead generation campaigns) and off-line, event management/ Activations
• Building strategic relationships and partner with key industry players, agencies and vendors
• Preparation and monitoring of the marketing budget on a quarterly and annual basis and allocate funds wisely
• Responsible for the supervision of the development of marketing collaterals for web and print
• Market through various channels and segment databases working with large data sets
• Evaluation of the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV, and retention
• Development and deployment successful marketing campaigns and own their implementation from ideation to execution
• Expected to propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Measuring and reporting on the performance of marketing campaigns, gain insight and assess against goals
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.

 

Required Qualification:

 

• Hold a bachelor's degree / HND in any suitable field.
• At least five years of relevant work experience.
• Proven experience building complex marketing programs and reporting on the results.
• Exposure to digital and direct response marketing.
• Excellent project management skills.
• Sound problem-solving ability, including metrics-driven thinking.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Previous experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

 

Application Deadline:

October 23^rd, 2020.

 

To apply, send CV to careers@lumos.com.ng Marketing Manager as email subject.